Due to the overwhelming popularity of this week’s store training video, we’ve decided to make it available to everyone! Dale Carnegie’s How to Win Friends and Influence People is the bible of people skills. This store training video discusses several key topics from this popular book and how they can relate to your staff and…
Today we look at ten rules from Dale Carnegie’s How to Win Friends and Influence People. Today’s video is People Skills 101 and I think you’ll agree you can think of many people that need to see it. Your team will enjoy today’s exercise that replaces the quiz. If you don’t currently have an account,…
Brass & Glass, Models, Sample lines…. We love the idea of not laying out a fortune to fill our showcases. But what’s the secret to moving that product? It seems some jewelers have it figured out and others don’t move it at all. If you would, please take a moment to tell me your thoughts,…
How many sales objections are there really? If you start writing them down, you could probably come up with 20. If you can think of more than that I’ll bet each additional objection is just a re-phrase of a prior one. Now yes I’m the Jewelry Marketing Guy, but your sales closing ratios are so…
I’m so excited about these videos! The neatest part is when jewelers tell me that their profitability is going up because we are hitting on best practices for their staff. Yup, I have a horn and I’m tootin’ it (or rather a jeweler is tootin’ it for me). This is an unsolicited (I promise) video…
This is a cute TV ad we created a year ago and many jewelers loved it for their Mother’s Day promotion. We’ll do a custom voiceover for you as well as tag it with your logo. This is my Creative Edge partner Tony’s baby. Her name is Hosanna and she is about the most amazing…
I’ve just been secret shopping in about a dozen jewelry stores in the south and all but one have broken the number one rule of great salesmanship. Greet the customer with a warm smile within a few seconds of walking in the store. Heck, Wal-Mart seems to think it’s a good idea. Nobody was in…
All the big advertising firms have their definitions of branding that leave us jewelers lost in woods of big marketing words. Here is what branding is boiled down: Branding is what people think of you when they hear the name of your business. It’s that simple. The things that you have done throughout the years…
Most independent jeweler’s marketing budgets have way too many line items on them. If your budget has a little bit of this and a little bit of that and you’re talking to a bunch of people a little bit here and a little bit there, you’re throwing your money away. Sure you’re reaching them, but…
“We’re having a silent auction and we’d love to have a piece from your store.” “Would you be interested in being one of our major sponsors for the wine and cheese event?” It happens almost daily in our stores and we’re torn because we’re constantly wondering if it makes good business sense (Will I capture…