Monthly Archives: June 2013

NOW is the time to get your jewelry store on YouTube

I could fill this post with tons of words to try and describe how important it is to market to the tablet and smartphone generation, but this picture says it all. PLEASE consider utilizing videos of your store on You Tube. I’ll be happy to help you make great ones. If there is enough interest,…

Financing grows your bridal sales

Many independent jewelers overlook the importance of including financing as part of the sales presentation. In the stores across the country that are selling bridal like gangbusters, they have an eloquent way including financing options in every sales presentation.

Getting more out of your Samples & Live Catalog

Recently I posted a question to you all about your sample lines. Some of you love them, some of you hate them and want nothing to do with them and yet others have them but have no activity. Here is a short video highlighting the 7 points you told me are important to you in…