Monthly Archives: November 2017

Top 2017 Jewelry Trends with George Prout

Every year, I like to do a call-in with George Prout of Gems One. Why? Because I know of nobody else in the industry that has a better grasp of what’s happening nationally in jewelry trends.

Christmas TV Ads that’ll make you look like a million bucks

About this time of year we have our local TV stations come in and shoot a bad TV ad. They make your store look like the local feed co-op rather that a fine jewelry store. We created these ads so that your store can look like a million bucks. They truly sell the emotion of…