All the big advertising firms have their definitions of branding that leave us jewelers lost in woods of big marketing words. Here is what branding is boiled down: Branding is what people think of you when they hear the name of your business. It’s that simple. The things that you have done throughout the years…
Monthly Archives: March 2013
Most independent jeweler’s marketing budgets have way too many line items on them. If your budget has a little bit of this and a little bit of that and you’re talking to a bunch of people a little bit here and a little bit there, you’re throwing your money away. Sure you’re reaching them, but…
“We’re having a silent auction and we’d love to have a piece from your store.” “Would you be interested in being one of our major sponsors for the wine and cheese event?” It happens almost daily in our stores and we’re torn because we’re constantly wondering if it makes good business sense (Will I capture…