Monthly Archives: February 2013

IJO Show Special – Your Free Trial Month of Store Video Training

Last week I had a blast speaking at the IJO Show to over 200 jewelers about the importance of training your staff on a regular basis in order to grow your bridal business. Proper sales training of your associates can be the key difference in whether or not your store grows in volume. We have…

How to be the cool guy at the party

Facebook is a party. And you can’t show up at that party with your trench coat full of jewelry. Roy Williams confirmed my feeling about Facebook in a recent memo. “FaceBook, for business, is a mirage. Can it successfully gather a crowd to hear a band perform at a bar? Absolutely. Social media, social event….