I sure enjoyed spending time with you all at the Tampa IJO Show. It’s really neat talking with so many of you who can relate to the independent jeweler marketing dilemma. In this post I’ve included my presentation notes which are represented as a PDF file of my slides. Please feel free to call or…
Monthly Archives: February 2013
Last week I had a blast speaking at the IJO Show to over 200 jewelers about the importance of training your staff on a regular basis in order to grow your bridal business. Proper sales training of your associates can be the key difference in whether or not your store grows in volume. We have…
Facebook is a party. And you can’t show up at that party with your trench coat full of jewelry. Roy Williams confirmed my feeling about Facebook in a recent memo. “FaceBook, for business, is a mirage. Can it successfully gather a crowd to hear a band perform at a bar? Absolutely. Social media, social event….