In this recent article for Jeweller Magazine in Australia, I was asked to talk about how jeweller should respond to the question “Should I buy a lab-created diamond.” It all really comes down to one simple question. https://www.jewellermagazine.com/Article/8645/The-consumer-conundrum-Should-I-buy-a-lab-grown-or-natural-diamond Jewellers need to take the lab-grown diamond market potential seriously. I’m not saying everyone must dive in…
The story of a Dream Salesperson