We all need to be on Facebook… right? Well I’m here to tell you that Facebook is for friends and if you’re thinking you’re going to advertise your way to a ton of friends then cancel your account. You MUST interact with people like a friend, anything else is like your buddy from college calling…
Monthly Archives: September 2011
How good would life be if you sold double the bridal you currently sell? How about three or four times the amount? Who owns the word DIAMONDS or BRIDAL in your market? Two scenarios exist here. Either someone owns bridal OR someone just happens to own it by default because nobody is going after it….
I hope you’re not afraid to buy gold, diamonds, coins and flatware. Many jewelers are. Here’s why; 1. I can’t see myself offering pennies on the dollar for jewelry I sold years ago. 2. I’m afraid I would insult my good customers. 3. I’m not exactly sure how to do it. 4. I don’t trust…
Why doesn’t everybody own a Tivo? It’s the best DVR out there and they were the first to hit the market. In this video, Simon Sinek tells us why. I’ll give you a hint, it’s all in the message. It’s time for your business to go deeper and win more customers! Whatever you’re doing for…
That’s always a big question with jewelers. Let me start by asking you this; What can I say or offer to you to get you to buy a new set of tires today? If you need tires right now, all I have to do is make you a fair offer and you’ll probably bite. However,…