I don’t know if you’ve seen this already but watch it and have a little laugh today. This is a great example of a company that wanted to send a message to people, but do it in a way that would capture their attention and be entertaining. It has 37 million views. I don’t think…
Monthly Archives: January 2013
For years I’ve searched for people that could help me market our independent jewelry store. Here’s a quick video of my story and why I love helping jewelers finally market their stores for long-term, consistent growth.
Here’s an ad we did to focus on fun bridal, but we can easily change the voiceover and close up shot of the ring to include YOUR voiceover and jewelry. It can be a great Valentine’s Day ad and I recommend it to promote entry-level and price point bridal. Remember, Valentine’s Day is a $100…
My friend Alan owns a great deal of psychological real estate in a lot of people’s minds. His store does millions. I guess that’s what advertising people would call top-of-mind awareness. I call it great real estate to own. Alan understands that marketing his jewelry store is a marathon and not a sprint. Over the…
Proper use of jewelry cloths can be a great sales tool. Here’s how and why you should use them in every sales presentation and have them as part of your jewelry selling tool kit.