How many sales objections are there really? If you start writing them down, you could probably come up with 20. If you can think of more than that I’ll bet each additional objection is just a re-phrase of a prior one. Now yes I’m the Jewelry Marketing Guy, but your sales closing ratios are so…
Monthly Archives: April 2013
I’m so excited about these videos! The neatest part is when jewelers tell me that their profitability is going up because we are hitting on best practices for their staff. Yup, I have a horn and I’m tootin’ it (or rather a jeweler is tootin’ it for me). This is an unsolicited (I promise) video…
This is a cute TV ad we created a year ago and many jewelers loved it for their Mother’s Day promotion. We’ll do a custom voiceover for you as well as tag it with your logo. This is my Creative Edge partner Tony’s baby. Her name is Hosanna and she is about the most amazing…
I’ve just been secret shopping in about a dozen jewelry stores in the south and all but one have broken the number one rule of great salesmanship. Greet the customer with a warm smile within a few seconds of walking in the store. Heck, Wal-Mart seems to think it’s a good idea. Nobody was in…