Any smart jeweler understands that their top 100 customers are the bulk of their annual sales, especially at Christmas time. You definitely want them in your store in the next 4 months and here’s a proven way to get them in. Give a gift with no strings attached purely for appreciation. What company does that…
Monthly Archives: August 2012
You couldn’t run your store without a good POS system and the right inventory in your cases. You SHOULDN’T run your store without regular weekly training. You really need to see this; a weekly store training video that lasts about 15 minutes with assisted notes and a quiz. We discuss everything from clientelling to closing…
Perhaps I’ve said a time or two before that I’m not crazy about special events, mainly because I see very few that really work. But I found one that is really quite amazing. My friend Nick Failla at Collected Concepts has developed one that can actually produce up to 10% of your annual sales in…