Monthly Archives: March 2012

A Touching Mother’s Day TV Spot

Here is a wonderfully emotional TV spot that we created for Mother’s Day. This ad will tug at the heartstrings of your customers. Feel free to buy it directly from our website below. The price is $799 and you OWN the ad for a full year! We will customize it with your logo and tag…

Owning Bridal in Your Market – Part 3

Here is my latest post on how you can own the diamond market in your town. If somebody already is the diamond king… perhaps being number 2 or 3 wouldn’t be to bad. Or how about doubling your bridal sales. Enjoy! Brought to you by:

Thoughts on Jewelry Advertising

If you’re like most jewelers, you’re running the whole ball of wax. Marketing, selling, goldsmithing, accounts payable, buying…. You get the idea. So if you’ve decided to do your own advertising, I’m going to give you a few hints. Make your message relevant – You’ve got to ask yourself “Why does anyone care about what…

Advertising Doesn’t Work

I’ve actually heard that there are consultants out there that are telling jewelers NOT to advertise. “Unless it shows a return…. don’t do it!” I’ve got to pull all my PC-ness off the table here are say… BULL! Even crappy advertising works. You know it does. Take a look at all the junk you see…