Independent jewelers are always looking for features and benefits that can make us stand out high above other stores and the national chains. I had a chance to visit with Tara Smith, Manager at Jim Kryshak Jewelers in Wausau WI about how they utilize the Preferred Jewelers International warranty program to both close more bridal sales and…
Category Archives: Blog
Pavlov rewarded animals his studies with food. Studies have been done on dogs, chimps and dolphins and they’ve all responded conveniently to both positive and negative motivation. We learned this in 5th grade social studies and shame on the people that taught us to take this type of motivation into our jewelry stores. We forget…
Her store has been around for 34 years. Dad started it and Shelly started coming in after school to clean and run errands. She learned a lot from dad and has done a fantastic job of carrying on the relationships he started and also starting many of her own. The store has been doing $800,000…
Today we take a look back and give ourselves a grade on a few aspects of our jewelry careers. A little self analysis and discussion will set us up for a great new year. Here are your notes and quiz. Notes in PDF form. Click here for the download page of this meeting. If you…
Here’s a FREE TRAINING session we did with our friends in Lockport New York on creating new WOW habits for our customers. When George Fritz from Mills Jewelers sent me his “Take the Green Path” email about changing habits in his jewelry store, I had to share it with all of you. Here is the…
The thing I love most about David Geller is that he is fierce about getting rid of old inventory. Here is a BRILLIANT idea he is sharing from a jeweler friend of his. What a great way to get the door swinging in the middle of summer!
What would you give me if I found you a million dollar producer? Seriously! What’s it worth to you if I send you a person that could sell that amount of jewelry in a year? $20,000? Perhaps $50,000? Of all the issues I talk with jewelers about, this one is right on top. “How…
This is the first in a series of videos done for Jeweller Magazine in Australia called Counter Etiquette. You’ll enjoy this short introduction to great customer service for your jewelry store. Get weekly video training for your staff HERE.
Sharon was a member of our FIT Group. This was a group of 12 jewelers who were accountable to each other and twice a year would gather at each other’s store to share everything from marketing to financials and everything else under the sun. Sharon called me one day and said “I want you to…
EVERYBODY’S GOT THAT ONE THING….. that they would love to address their staff with if only they could. Tell me what it is and I’ll create a custom store training video for you. Yup! I’ll tell them they need to dress better, show up on time, quit fighting over sales, lose the attitude or whatever…