Get away from emotion in both your marketing and your sales presentations and you’re now dealing with metal, rocks and a price. This morning I woke up to this wonderful ad during Good Morning America and had to share it with you. It’s a beautiful ad that I wish I had written myself, but it is a fantastic testament to why it’s important to focus on emotion. Please, if you do nothing else new in your marketing or sales, focus on emotion. It’s what people are buying. Focus on details other than emotion and now you’re just another business card in a wallet with writing on the back.