So you’ve been told “You need to stay in touch with your customers at least once per month”, and somebody talked you into a newsletter.
Next step, you find the company that will provide your content, one that looks pretty and makes you feel all warm and fuzzy when you look at the vendor-supplied pictures. And finally you send it out to your top 2,500 customers and chalk it up to… “There, I’ve been in touch with my customers. Now they’ll love me all the more.”
This content is fake, plastic, contrived, not-interesting, boring and will get tossed directly in the recycling bin along with the auto-generated birthday card from their dentist. Save your money if this is how you’re going to do it.
Mark Garcia does it right. This newsletter is fun, interesting and comes right from the heart. His son Alec wrote and designed it. It’s not the most polished presentation in the world, but I like that. It makes it more intimate. Look it over and comment on it.
Here’s to talking to our customers REAL! Way to go Alec!
By the way, the same goes for your Facebook page. REAL is best.