Here is a wonderfully emotional TV spot that we created for Mother’s Day. This ad will tug at the heartstrings of your customers. Feel free to buy it directly from our website below. The price is $799 and you OWN the ad for a full year! We will customize it with your logo and tag…
Category Archives: Blog
Here is my latest post on how you can own the diamond market in your town. If somebody already is the diamond king… perhaps being number 2 or 3 wouldn’t be to bad. Or how about doubling your bridal sales. Enjoy! Brought to you by:
If you’re like most jewelers, you’re running the whole ball of wax. Marketing, selling, goldsmithing, accounts payable, buying…. You get the idea. So if you’ve decided to do your own advertising, I’m going to give you a few hints. Make your message relevant – You’ve got to ask yourself “Why does anyone care about what…
I’ve actually heard that there are consultants out there that are telling jewelers NOT to advertise. “Unless it shows a return…. don’t do it!” I’ve got to pull all my PC-ness off the table here are say… BULL! Even crappy advertising works. You know it does. Take a look at all the junk you see…
One of the passions I have that directly ties to marketing is learning why people do what they do. I’m very interested in their motivations. This one is simple, but a surprising number of jewelry store owners refuse to get it. Why one of your staff would be so bold and forward as to pull…
Part 2 – Owning Bridal in Your Town CLICK HERE This is part 2 in my series about How to Own the Bridal Market in your Town. I created this as an answer to so many jewelers who sell one or two engagement rings a month while the guy down the road is…
I was working with Joe, Ben and Amy Ziemba over the holidays at J Anthony Jewelers in Neenah, WI. They shared this video with me and I just HAD to share it with you. This is an example of a fantastic promotion that Joel David of J David Jewelers in Oklahoma did. I’ll learn more…
The Bible tells a story in Matthew 5:41 about going an extra mile if you are asked to go one mile. If someone forces you to go one mile, go with him two miles. It was a Roman rule that a soldier could force any Jew to carry his pack and weapons one mile. Jesus…
So you’ve been told “You need to stay in touch with your customers at least once per month”, and somebody talked you into a newsletter. Next step, you find the company that will provide your content, one that looks pretty and makes you feel all warm and fuzzy when you look at the vendor-supplied pictures….
Many of you have Ladies Nights coming up. I know you’re busier than a one legged man in a fanny kicking contest… so I’ll make this short and sweet. How to have a successful ladies night. Invite a lot of people. The best return on invitations I’ve seen is about 10%. Give goodie bags and…