The Bible tells a story in Matthew 5:41 about going an extra mile if you are asked to go one mile. If someone forces you to go one mile, go with him two miles.
It was a Roman rule that a soldier could force any Jew to carry his pack and weapons one mile. Jesus encouraged his followers to not only go one mile with the soldier, but two, as a statement of integrity, character and a witness. Independent jewelers can put this into practice every day and blow away the competition, especially the big, national chains.
In this video, Dan Cathy of Chick-Fil-A shares their phenomenal business practices that make their restaurants a cut-above and extremely successful. This link is large and takes awhile to download but is well worth it. I challenge you to gather your staff and ask how your store can go the “Second Mile” every day for your customers and turn them into raving fans.
Thank you Doug Meadows for being a mentor and friend and for sharing this video with us!