There are many companies that don’t want me to share this with you, but what the heck? I’m here to help YOU grow. You can have a great on-hold message for your store that YOU can record right there at your computer. It’s cheap, personal and your customers will actually enjoy it. Here’s how you…
Category Archives: Blog
What a great time to get engaged! Christmas. It’s romantic, heartwarming and has so many wonderful feelings associated with it. I’m making this TV ad available to subscribers for $799 or you can get it for just above $400 if you buy a group of 6 ads for $2499. I think it rivals what the…
Welcome to the first installment of our web show. In this episode I show you how you can own bridal in your market. I’m going to take you through the entire process of expanding your sales of diamond engagement rings. This is only part 1, so stay tuned for even more good stuff. Brought to…
We all need to be on Facebook… right? Well I’m here to tell you that Facebook is for friends and if you’re thinking you’re going to advertise your way to a ton of friends then cancel your account. You MUST interact with people like a friend, anything else is like your buddy from college calling…
How good would life be if you sold double the bridal you currently sell? How about three or four times the amount? Who owns the word DIAMONDS or BRIDAL in your market? Two scenarios exist here. Either someone owns bridal OR someone just happens to own it by default because nobody is going after it….
I hope you’re not afraid to buy gold, diamonds, coins and flatware. Many jewelers are. Here’s why; 1. I can’t see myself offering pennies on the dollar for jewelry I sold years ago. 2. I’m afraid I would insult my good customers. 3. I’m not exactly sure how to do it. 4. I don’t trust…
Why doesn’t everybody own a Tivo? It’s the best DVR out there and they were the first to hit the market. In this video, Simon Sinek tells us why. I’ll give you a hint, it’s all in the message. It’s time for your business to go deeper and win more customers! Whatever you’re doing for…
That’s always a big question with jewelers. Let me start by asking you this; What can I say or offer to you to get you to buy a new set of tires today? If you need tires right now, all I have to do is make you a fair offer and you’ll probably bite. However,…
Gold buying ads. You’ve seen them, I’ve seen them. What do they usually look like? Piles of gold jewelry and fists full of cash…but do you really want your jewelry store to come across like a cash advance store? I think you’re a bit more classy than that. Here is a refreshing take on gold…
Send me a message about what you’d like to change or fix in your marketing. I’ll address it in a weekly video or post. Seriously… I will.