Time for a New Logo?

Is your logo outdated? Does it need a little refresher? Here’s a great online app that creates one for you in seconds. It’s pretty easy and fun to use. Give it a whirl and freshen up your store’s image. It’spretty gosh darn affordable, $20, $65, $195. Here’s how to do it.

Train Your Team – WEASEL WORDS

Is your team using Weasel Words? Are they confident in their presentations or are they using words that send customers packing? Show this video to the staff and let them do some self evaluation. I must warn you that a sales staff that is regularly trained tends to grow. For weekly training videos just like…

Top Ten Happiest Jeweler Traits

I’m celebrating my 300th training video from JewelryStoreTraining.com with a little top ten list of the traits of the happiest jewelers I know. Get weekly videos like this to train your team. I give you great information and create great discussions among your team. You’re crazy if you don’t sign up for these weekly gems….

How to Utilize Digital & Traditional Media

So many jewelers are putting all of their marketing eggs in one basket. Here’s how you utilize BOTH to dominate your market. Get jewelry store team training in your in-box from Jimmy every Monday morning right here.

Top 2017 Jewelry Trends with George Prout

Every year, I like to do a call-in with George Prout of Gems One. Why? Because I know of nobody else in the industry that has a better grasp of what’s happening nationally in jewelry trends.

Christmas TV Ads that’ll make you look like a million bucks

About this time of year we have our local TV stations come in and shoot a bad TV ad. They make your store look like the local feed co-op rather that a fine jewelry store. We created these ads so that your store can look like a million bucks. They truly sell the emotion of…

Porte Marketing’s 60% Off for 60 Minutes Sale

I’ve heard about it before but I had to see it to believe it. I visited Woodard’s Diamonds & Design in Tullahoma Tennessee to witness James Porte’s 60% off for 60 Minutes event. Here’s a quick video to show you what this event can do even in a smaller market. Get more information on this…