#126 – Creating a WOW habit for your customers

GeorgeHere’s a FREE TRAINING session we did with our friends in Lockport New York on creating new WOW habits for our customers.

When George Fritz from Mills Jewelers sent me his “Take the Green Path” email about changing habits in his jewelry store, I had to share it with all of you. Here is the recorded video meeting we had the week after his staff attempted to change some habits.

Click for George’s Notes.

Here are your notes and quiz.

Click here for the download page of this meeting.

If you aren’t currently signed up for our weekly store training, click below to get started.

What would you give me to deliver a million dollar producer?



What would you give me if I found you a million dollar producer? Seriously! What’s it worth to you if I send you a person that could sell that amount of jewelry in a year? $20,000? Perhaps $50,000? Of all the issues I talk with jewelers about, this one is right on top. “How do I find that killer salesperson?” I’ll tell you how I found mine right now, for free.

It begins with Hippocrates and Greek history. Hippocrates developed the theory that we are all made up of a mixture of 4 primary personality types; sanguine (pleasure-seeking and sociable), choleric (ambitious and leader-like), melancholic (analytical and quiet), and phlegmatic (relaxed and peaceful). Along with these primary personality types goes our individual motivations. I, for example am Sanguine/Choleric but I have 5 very important motivations and they are: Thrives on encouragement, Musical, Inspirational, Loves People and Warm.

Once you know yourself, then you can accurately tell people what they can expect from you. (more…)

Counter Etiquette #1

This is the first in a series of videos done for Jeweller Magazine in Australia called Counter Etiquette. You’ll enjoy this short introduction to great customer service for your jewelry store. Get weekly video training for your staff HERE.

How I found the right people and kept them

Sharon was a member of our FIT Group. This was a group of 12 jewelers who were accountable to each other and twice a year would gather at each other’s store to share everything from marketing to financials and everything else under the sun. Sharon called me one day and said “I want you to come to my store and teach me to do what you did. You just seem to have all the right people and they stay with you. I want that for my store.” So I went. This is what I taught her in a nutshell. (more…)


dog breathEVERYBODY’S GOT THAT ONE THING….. that they would love to address their staff with if only they could. Tell me what it is and I’ll create a custom store training video for you.

Yup! I’ll tell them they need to dress better, show up on time, quit fighting over sales, lose the attitude or whatever you can think of that grinds your gears. I’m serious! Send me an email and I’ll create a 15 minute video and send it to you under the auspices that you are “thinking of buying this guy’s videos”.

Let’s see what we can do with your staff. EMAIL ME at jim@jewelrymarketingguy.com right now. I dare ya.

If you aren’t currently signed up for our weekly store training, click below to get started.