It’s that time of year when we all start looking for an effective way to advertise our stores and keep them top-of-mind for Christmas purchases. We at Create Edge are proud to offer national quality ads for an amazing price. We shot these to specifically target certain customers that you want in your door. Take…
We’ve changed our login and sign up system to make things easier. I know, I know it’s just like “We’ve moved to a new location to better serve you… Across town”. But we really are changing to make things easier. Could you please do us a favor and check your email for instructions so that…
Jewelry Business Advisor is a new publication that focuses solely on helping jewelers with great information about how to run their stores more successfully. I was asked to to be a marketing contributor. Check out the first of many articles about successful jewelry marketing. This link also allows you to see the full online…
The reviews are in and after one year of developing this product, several jewelry stores across the country, Canada and Australia trust their weekly staff meetings to me and this video product. If you’re not training your staff in all areas of your store operation from product to sales, marketing , repairs and operations team…
Jim (Jimmy) DeGroot here, I have discovered some thing that you need to know about. I cover it in the 2 minute video. This program is a remote live on-line training. It is very cost-effective and the results will pay for the investment very quickly. I know you have heard this all before, but really…
Learn how create great TV ads that cut through the same ‘ol same ‘ol of advertising. Here are a few tips to help your store stand out.
So many marketing budgets have way too many line items. The result is jewelers trying to reach the world effectively with their non-world-reaching budgets. This video gives you a few tips to sharpen your focus and win the hearts and minds of an audience….. So they come into your store and buy a diamond.
I could fill this post with tons of words to try and describe how important it is to market to the tablet and smartphone generation, but this picture says it all. PLEASE consider utilizing videos of your store on You Tube. I’ll be happy to help you make great ones. If there is enough interest,…
Many independent jewelers overlook the importance of including financing as part of the sales presentation. In the stores across the country that are selling bridal like gangbusters, they have an eloquent way including financing options in every sales presentation.
Recently I posted a question to you all about your sample lines. Some of you love them, some of you hate them and want nothing to do with them and yet others have them but have no activity. Here is a short video highlighting the 7 points you told me are important to you in…