This is a cute TV ad we created a year ago and many jewelers loved it for their Mother’s Day promotion. We’ll do a custom voiceover for you as well as tag it with your logo. This is my Creative Edge partner Tony’s baby. Her name is Hosanna and she is about the most amazing…
Category Archives: Blog
I’ve just been secret shopping in about a dozen jewelry stores in the south and all but one have broken the number one rule of great salesmanship. Greet the customer with a warm smile within a few seconds of walking in the store. Heck, Wal-Mart seems to think it’s a good idea. Nobody was in…
All the big advertising firms have their definitions of branding that leave us jewelers lost in woods of big marketing words. Here is what branding is boiled down: Branding is what people think of you when they hear the name of your business. It’s that simple. The things that you have done throughout the years…
Most independent jeweler’s marketing budgets have way too many line items on them. If your budget has a little bit of this and a little bit of that and you’re talking to a bunch of people a little bit here and a little bit there, you’re throwing your money away. Sure you’re reaching them, but…
“We’re having a silent auction and we’d love to have a piece from your store.” “Would you be interested in being one of our major sponsors for the wine and cheese event?” It happens almost daily in our stores and we’re torn because we’re constantly wondering if it makes good business sense (Will I capture…
I sure enjoyed spending time with you all at the Tampa IJO Show. It’s really neat talking with so many of you who can relate to the independent jeweler marketing dilemma. In this post I’ve included my presentation notes which are represented as a PDF file of my slides. Please feel free to call or…
Last week I had a blast speaking at the IJO Show to over 200 jewelers about the importance of training your staff on a regular basis in order to grow your bridal business. Proper sales training of your associates can be the key difference in whether or not your store grows in volume. We have…
Facebook is a party. And you can’t show up at that party with your trench coat full of jewelry. Roy Williams confirmed my feeling about Facebook in a recent memo. “FaceBook, for business, is a mirage. Can it successfully gather a crowd to hear a band perform at a bar? Absolutely. Social media, social event….
I don’t know if you’ve seen this already but watch it and have a little laugh today. This is a great example of a company that wanted to send a message to people, but do it in a way that would capture their attention and be entertaining. It has 37 million views. I don’t think…
For years I’ve searched for people that could help me market our independent jewelry store. Here’s a quick video of my story and why I love helping jewelers finally market their stores for long-term, consistent growth.