Learn how create great TV ads that cut through the same ‘ol same ‘ol of advertising. Here are a few tips to help your store stand out.
Category Archives: Blog
So many marketing budgets have way too many line items. The result is jewelers trying to reach the world effectively with their non-world-reaching budgets. This video gives you a few tips to sharpen your focus and win the hearts and minds of an audience….. So they come into your store and buy a diamond.
I could fill this post with tons of words to try and describe how important it is to market to the tablet and smartphone generation, but this picture says it all. PLEASE consider utilizing videos of your store on You Tube. I’ll be happy to help you make great ones. If there is enough interest,…
Many independent jewelers overlook the importance of including financing as part of the sales presentation. In the stores across the country that are selling bridal like gangbusters, they have an eloquent way including financing options in every sales presentation.
Recently I posted a question to you all about your sample lines. Some of you love them, some of you hate them and want nothing to do with them and yet others have them but have no activity. Here is a short video highlighting the 7 points you told me are important to you in…
Due to the overwhelming popularity of this week’s store training video, we’ve decided to make it available to everyone! Dale Carnegie’s How to Win Friends and Influence People is the bible of people skills. This store training video discusses several key topics from this popular book and how they can relate to your staff and…
Today we look at ten rules from Dale Carnegie’s How to Win Friends and Influence People. Today’s video is People Skills 101 and I think you’ll agree you can think of many people that need to see it. Your team will enjoy today’s exercise that replaces the quiz. If you don’t currently have an account,…
Brass & Glass, Models, Sample lines…. We love the idea of not laying out a fortune to fill our showcases. But what’s the secret to moving that product? It seems some jewelers have it figured out and others don’t move it at all. If you would, please take a moment to tell me your thoughts,…
How many sales objections are there really? If you start writing them down, you could probably come up with 20. If you can think of more than that I’ll bet each additional objection is just a re-phrase of a prior one. Now yes I’m the Jewelry Marketing Guy, but your sales closing ratios are so…
I’m so excited about these videos! The neatest part is when jewelers tell me that their profitability is going up because we are hitting on best practices for their staff. Yup, I have a horn and I’m tootin’ it (or rather a jeweler is tootin’ it for me). This is an unsolicited (I promise) video…