Here’s an ad we did to focus on fun bridal, but we can easily change the voiceover and close up shot of the ring to include YOUR voiceover and jewelry. It can be a great Valentine’s Day ad and I recommend it to promote entry-level and price point bridal. Remember, Valentine’s Day is a $100…
Category Archives: Blog
My friend Alan owns a great deal of psychological real estate in a lot of people’s minds. His store does millions. I guess that’s what advertising people would call top-of-mind awareness. I call it great real estate to own. Alan understands that marketing his jewelry store is a marathon and not a sprint. Over the…
Proper use of jewelry cloths can be a great sales tool. Here’s how and why you should use them in every sales presentation and have them as part of your jewelry selling tool kit.
A nicely dressed man stops you on the way out of the cafe and says that he recognizes you as the owner of the jewelry store. He asks “Why should I come to your jewelry store?” Do you immediately have a good answer for him? One that won’t sound like a ho-hum, pc response? Great…
George Prout lives in the sweet spot for picking out jewelry that will sell like crazy. He’s a head honcho at Gems One and they’ve been extremely successful with their Christmas and Black Friday flyers. So this morning I asked him what the hot items are for this Christmas. Here’s his report copied directly from…
A wonderful selling tool is right at your fingertips or probably under your jewelry cases. Here’s a quick video about the importance of using a counter pad or tray in your presentations.
Get away from emotion in both your marketing and your sales presentations and you’re now dealing with metal, rocks and a price. This morning I woke up to this wonderful ad during Good Morning America and had to share it with you. It’s a beautiful ad that I wish I had written myself, but it…
Typically we all start freaking out between now and December 10th wondering “Where the heck is everybody?” Here’s a quick trick to help get “everybody” in this Christmas. Grab a report of your top customers and get on the phone inviting them to come in to fill out her wish list. Offer them an incentive…
You’ll notice that around Christmastime the chain store TV ads are both emotional and price-point driven. They’re extremely effective because they tug at heartstrings but also promote the price friendliness of the jeweler. Watch this ad. Fun Bridal Ad from Creative Edge Productions on Vimeo. Here is what goes through the viewer’s mind: “Hhhmmm, that’s…
Welcome to a special FREE Store Meeting! This week’s training video features special guest is David Geller, www.jewelerprofit.com. As part of our Maximize Christmas David shows us a simple customer service technique that will add an easy twenty grand (if not more) to your bottom line. It costs nothing and it’s done with customers that…