A nicely dressed man stops you on the way out of the cafe and says that he recognizes you as the owner of the jewelry store. He asks “Why should I come to your jewelry store?” Do you immediately have a good answer for him? One that won’t sound like a ho-hum, pc response? Great…
Monthly Archives: December 2012
George Prout lives in the sweet spot for picking out jewelry that will sell like crazy. He’s a head honcho at Gems One and they’ve been extremely successful with their Christmas and Black Friday flyers. So this morning I asked him what the hot items are for this Christmas. Here’s his report copied directly from…
A wonderful selling tool is right at your fingertips or probably under your jewelry cases. Here’s a quick video about the importance of using a counter pad or tray in your presentations.
Get away from emotion in both your marketing and your sales presentations and you’re now dealing with metal, rocks and a price. This morning I woke up to this wonderful ad during Good Morning America and had to share it with you. It’s a beautiful ad that I wish I had written myself, but it…