Author Archives: Jimmy DeGroot

A Mother’s Day radio ad that speaks to the heart

I always like to try and touch the listener’s heart with a memory or past experience. So when several jewelers asked me to write a radio ad for Mother’s Day, I did just that. Here it is. If you’d like a version recorded for yourself I can whip one out for you pretty quick. Just…

Die? or Delight?

The latest in the JEWELRY STORE POSSIBLE series discussing how delighting customers can immensely grow your business. There is a part of our brains that causes us to ignore boring, repetitive messages. This area unconsciously takes all of the messages that we receive and either records them into memory or it kicks them to the…

NOW is YOUR time!

This is a new video series of encouragement I’m starting to help jewelers around the world. I call it JEWELRY STORE POSSIBLE. I hope this series is immensely uplifting to you!

Learning with Passion and Enthusiasm

This short video was recently shared with me and I thought you’d enjoy learning how our brains learn better and are more enthusiastic through learning. For great weekly videos in your jewelry store for your team, visit

Coming Into The Sale – A Free Training Video

We discuss how to come into a sale in the best manner to ensure we close the sale for the jewelry store and maintain respect among your sales team. For these weekly training videos in your jewelry store, visit

Let them SEE IT in their minds

It’s two days before Valentine’s Day and a man is driving to work, thinking about that kid running across the street, that old building, “What used to be in there?”, “I’m due for an oil change”. Now your jewelry store ad comes on the radio. Does it put him on a new thought path where…

A Fantastic 360 Light Box for less than $300

360° IMAGES AT YOUR FINGERTIPS Foldio360 is designed for everyone. All you need is your smartphone or DSLR camera to use the Foldio360. Now it’s easy to create 360° images. One of the biggest barriers to jewelers creating regular online content is great quality photography. I wanted to share this genius system using a great…

FREE TRAINING TEST DRIVE (Just in time for a Christmas Miracle)

Just in time to give your staff that BOOST they need to maximize the next 30 days! There are over 200 training sessions right here for you to show your team. Take a test drive for the next two weeks. SIGN IN RIGHT HERE LOGIN: PASSWORD: KEYSTONE Take advantage of the $99/month special to…