Author Archives: Jimmy DeGroot

A Sales Training Video Your People Should Watch

SHOW THIS TRAINING VIDEO TO YOUR TEAM I’ve partnered up with Brad Huisken who has created some of the best training content in the entire sales industry. This is the first in a series where we establish best practices for salespeople who want to do big things in sales. Sign up to get these training…

Brad Huisken & Jimmy DeGroot staff training that really works!

EFFECTIVE – WEEKLY – PROVEN RESULTS – EASY TO IMPLEMENT The proven, effective sales training Brad Huisken has developed over decade.  Developed by Brad, trained by Jimmy and delivered to your in-box every Monday morning. It’s as simple as opening the video in front of your staff and hitting the PLAY button.  Jimmy & Brad will train…

A Credit Card Processor Jewelers Actually Love

CHOSEN PAYMENTS In a business ripe with competition and price undercutting, I’ve found a refreshing merchant services company with many jewelers as raving fans. Tell Ian that Jimmy the Jewelry Marketing Guy sent you. Contact Ian Rassman: Phone: (805) 209-0870 Email: ian.rassman@chosenpayments.com TESTIMONIAL I have been in business 40+ years with multiple stores across Southern…

A Mother’s Day radio ad that speaks to the heart

I always like to try and touch the listener’s heart with a memory or past experience. So when several jewelers asked me to write a radio ad for Mother’s Day, I did just that. Here it is. If you’d like a version recorded for yourself I can whip one out for you pretty quick. Just…

Die? or Delight?

The latest in the JEWELRY STORE POSSIBLE series discussing how delighting customers can immensely grow your business. There is a part of our brains that causes us to ignore boring, repetitive messages. This area unconsciously takes all of the messages that we receive and either records them into memory or it kicks them to the…