I don’t know if you’ve seen this already but watch it and have a little laugh today. This is a great example of a company that wanted to send a message to people, but do it in a way that would capture their attention and be entertaining. It has 37 million views. I don’t think it would have that many if they did a video showing their empty facility and talked about service, quality, value and how many years they’ve been in business. I’m not suggesting you write a song and animate it, but I DO encourage you to get out of the proverbial marketing box and think about touching people in an emotional way. Enjoy.